Serum

The serum is a care product that is applied after cleansing but also before hydration, in order for its active ingredients to act directly on the skin. It is a concentrate of active ingredients, which consists of smaller molecules, able to penetrate deeper into the skin. This makes them a great product for treating specific skin problems.

What are the properties of serum?

If you use a facial serum that is suitable for the problem you want to treat, then a serum can have many benefits.

Some of the most important reasons to include serum in your treatment routine:

  • It is quickly absorbed by the skin: Thanks to their light composition, they can be absorbed very quickly, making it an ideal first step in the layering process
  • Soothes irritated and sensitive skin: They are very good choices for people with oily or acne prone skin
  • Improves the appearance of fine lines and wrinkles: Many serums contain anti-aging ingredients, such as retinol, which smooth and tighten the skin
  • Offers antioxidant protection: Serums with ingredients such as vitamin C, vitamin E, ferulic acid, green tea, resveratrol and astaxanthin help prevent oxidative damage from ultraviolet (UV) light and pollution
  • Provides more visible results: A higher concentration of active ingredients can provide more visible results, compared to other care products